Technical Solutions

Google Ads Conversion Setup

In digital marketing, success hinges on accurately measuring the right metrics. At Human Crafted, we prioritize capturing precise and meaningful data to accelerate your business's growth.

Conversion Setup

At Human Crafted, we offer bespoke conversion tracking solutions tailored to your business needs. We meticulously examine every detail, from configuring your website to the types of conversions you aim to track, and provide the optimal solution for you. Our conversion setup process ensures accurate tracking of conversions specified according to your business model, organizing your data flow and building your marketing strategies around these conversions.

  • Conversion Setup (GTM, Meta Pixel, TikTok Pixel, Custom HTML)
  • Strategic advanced conversion infrastructures

After successfully setting up and configuring your conversions, we allocate a 15-day period to allow these conversions to be fully operational through active triggering. This period ensures that the conversions are ready for optimal performance in live campaigns.We ensure that every cent of your campaign budget is strategically invested to complete these conversions, and we guarantee the accuracy of the data that drives your campaigns, ensuring reliable and effective execution.

  • Guaranteed Data Integrity
  • Enhanced Campaign Optimization
  • Reporting and Analysis

Conversion Focus Campaign Optimization

What Actions Are Tracked for Conversions?

  • Purchase, Add to Cart, Begin Checkout: Tracks steps from adding items to cart through initiating and completing a purchase.
  • Subscribe, Sign Up: Records when users subscribe to services or newsletters and register for accounts.
  • Qualified Leads, Convert Leads, Submit Lead Form: Monitors identification and conversion of qualified leads and form submissions.
  • Book Appointment, Request Quote, Contact: Logs user actions for booking appointments, requesting quotes, and initiating contact.
  • Get Directions, Outbound Click: Captures user requests for directions and clicks on outbound links.
  • Page View, Custom Actions: Measures page views and tracks bespoke actions specific to your business goals.

Technically Speaking, We're Ahead of the Game

Enhanced Conversions

We implement Enhanced Conversions to capture more comprehensive data across multiple touchpoints, improving accuracy and cross-device recognition.

Behavioral Targeting

Utilize behavioral data from conversion tracking to target users more precisely based on their actions and preferences.

Privacy and Compliance

We actively ensure that our conversion tracking methods comply with global privacy standards such as GDPR and CCPA, safeguarding your data and maintaining user trust.

Performance Reporting

Utilize performance reporting to gain detailed insights into campaign effectiveness, helping you optimize strategies and improve ROI.

FREQUENTLY ASKED QUESTIONS

Is conversion tracking necessary?

Conversion tracking is essential for any digital marketing campaign aiming for effectiveness and efficiency. It provides crucial data that informs strategic decisions, such as where to allocate budget and which marketing efforts are performing best. Without it, optimizing campaigns and measuring their true impact becomes significantly more challenging.

What are the benefits of conversion tracking?

Conversion tracking offers numerous benefits, including improved return on investment (ROI) by enabling precise measurement of which ads and strategies drive conversions. It also allows for better allocation of marketing budgets, enhanced targeting of ads, and deeper insights into customer behavior. Overall, it helps marketers optimize their campaigns for better performance and higher efficiency.

What does an 'inactive conversion' alert mean?

An 'inactive conversion' alert typically indicates that no conversion data has been recorded for a specific conversion action within a set period, usually 7 days or more. This can happen for several reasons: the tracking code may be incorrectly implemented, the conversion action may no longer be relevant, or there could be a significant drop in traffic or changes in user behavior. To resolve this, verify the tracking code's installation on the relevant page, ensure the conversion action is still pertinent to your campaign, and check for any changes in traffic patterns that may affect conversion rates.

What are the common pitfalls in setting up conversion tracking?

Common pitfalls include incorrect setup of tracking tags, failure to track important conversion actions, and not aligning tracked conversions with key business objectives. Ensuring accurate setup and continual monitoring are crucial to avoid these issues.

What is Consent Mode?

Consent mode is a feature implemented by platforms like Google to help advertisers comply with privacy regulations such as GDPR. It allows you to adjust how your Google tags behave based on the consent status of your users. When enabled, consent mode ensures that your site’s use of cookies or similar technologies aligns with user preferences, helping maintain respect for privacy choices without completely losing valuable measurement insights.

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