Performance Marketing

E-commerce Performance

We analyze and manage your e-commerce performance—focusing on KPIs, ROI, market positioning, and technical structures—while avoiding emotional biases and leveraging the latest technology to ensure continuous improvement.

Break barriers, set trends—drive unstoppable growth.

Strategy and Planning

We collaboratively determine the short and long-term business and marketing goals of your e-commerce site to to enhance e-commerce performance. We guide you through this process step by step, handling all the necessary planning to help you achieve your objectives and standing by you at every stage. By setting measurable and actionable goals, we perform continuous optimizations to help you reach them.

  • Market Entry Strategies
  • Defining Business and Marketing Goals
  • Budget Planning and Cost Analysis

By managing your advertising campaigns across Google, Meta, TikTok, Reddit, Pinterest,  and other key platforms, we reshape your digital marketing strategy from start to finish. While continuously monitoring your campaigns’ performance, we make strategic decisions using insights gained from in-depth data analyses. To maximize your conversion rates, we develop new conversion funnels and optimize existing ones while maintaining your current processes. This proactive and data-driven approach enhances the effectiveness of your advertising activities, helping you achieve your marketing goals.

  • Data-Driven Strategic Decision Making
  • Web-to-App Integrations
  • A/B Testing Planning
  • Monitoring and Continuous Campaign Optimization

Multi-Channel Advertising Management

Product Feed Optimization for E-commerce Performance

Merchant Center, Meta Commerce Manager and similar platforms are essential tools for showcasing your products on Google networks, Meta platforms, and other digital platforms. On these platforms, we meticulously analyze thousands of details such as your products’ titles, categories, descriptions, and images, making them compatible with media tools’ algorithms. By using AI optimization tools, we analyze your website and product feed and implement improvements. Additionally, by utilizing special tagging features, we place your products in the correct categories and deliver your campaigns more effectively to your target audience.

  • AI-Powered Feed Analysis and Improvements
  • Dynamic Feed Updates and Synchronization
  • Enhanced Categorization and Tagging

Understanding the customer journey and retaining potential customers make remarketing an invaluable strategy. We encourage your visitors to engage with your brand not just once but repeatedly. With our dynamic remarketing tactics, we target your visitors with personalized messages and offers. This method is extremely effective, especially for regaining users who have not completed the conversion.

  • Segmentation Based on User Behaviors
  • Special Offers and Promotions
  • Cross-Platform Remarketing Tactics

Remarketing for E-commerce Performance

Technically Speaking, We're Ahead of the Game

Conversion Rate and ROI Optimization

We skyrocket your conversion rates and ROI to new heights. Our precise analysis makes your campaigns unstoppable.

Competitor and Target Audience Analysis

Dominate your market by captivating your ideal audience. Our unmatched expertise propels you ahead of the competition.

Data Analysis

We turn data into your strongest asset, elevating your e-commerce performance. By analyzing user behavior, we craft unbeatable strategies backed by clear reports.

SEO and Website Infrastructure Analysis

We catapult your website to the top of search rankings with our SEO mastery. We supercharge performance and deliver unrivaled user experience.

Consulting and Project Management

Consider your challenges conquered. Our unparalleled consulting connects you with elite experts, ensuring your projects succeed while optimizing costs.

FREQUENTLY ASKED QUESTIONS

Should we always use all marketing channels?

Not necessarily; while utilizing every marketing channel might seem beneficial for maximizing reach, it often isn't the most effective approach. Each industry has unique audience behaviors and preferences, with certain channels excelling at targeting specific demographics and objectives.

For example, fashion brands may thrive on Instagram and TikTok, whereas B2B software companies might find LinkedIn and email marketing more advantageous. Using all channels without a strategic focus can dilute efforts and stretch resources thin, leading to subpar results. It's essential to identify the platforms your target audience frequents and how they engage with content. By focusing on the most relevant channels, you can tailor your messaging, allocate your budget more effectively, and achieve better ROI. Partnering with a specialized agency can help analyze your business goals, conduct market research, and develop customized strategies that optimize channel selection and campaign execution, ensuring efficient and impactful marketing efforts that connect with your audience and drive superior business outcomes.

What are platforms like Google Merchant Center and Meta Commerce Manager?

Platforms like Google Merchant Center and Meta Commerce Manager are essential tools that allow you to upload, manage, and showcase your product data across Google networks, Meta platforms (such as Facebook and Instagram), and other digital channels. They serve as repositories for your product information, which is used to create product listings and ads for Google Shopping, Facebook Shops, Instagram Shopping, and more. By utilizing these platforms, you ensure that your products are accurately represented and optimized for each platform's algorithms, effectively reaching your target audience through tailored campaigns.

Is Google Shopping the same as Google Merchant Center?

No, while they are related, Google Merchant Center and Google Shopping are not the same.


  1. >Google Merchant Center is a platform where merchants upload and manage their product data.
  2. >Google Shopping is the marketplace where these products are displayed as Shopping Ads.

Essentially, Merchant Center feeds product information into Google Shopping.

What are the requirements for a product data feed?

A product data feed must comply with Google's specifications and policies, which include:


>Accurate product titles and descriptions
>Correct prices and availability status
>Valid Global Trade Item Numbers (GTINs) where applicable
>Proper formatting and categorization


Ensuring compliance is crucial for your products to be eligible for display on Google Shopping.

What is the difference between Google Search and Google Shopping?

While Google Search helps users find information across the web, Google Shopping is specifically designed to facilitate online shopping by providing product listings, prices, and shopping-related features.

What are Local Inventory Ads?

Local Inventory Ads showcase products available for purchase in nearby physical stores. They include store-specific information like:

>Availability

>Price

>Directions to the store


These ads help drive foot traffic by informing shoppers about products they can buy locally.

What is a Comparison Shopping Service (CSS)

A Comparison Shopping Service (CSS) is a platform that collects product information from retailers, compares products, and refers users to the retailer's site to make a purchase. CSS partners can place shopping ads on Google on behalf of merchants, potentially offering competitive advantages.

What is the process if I want to terminate our services?

It's very simple. We kindly ask you to inform us 30 days in advance. We adjust your account settings to ensure you can manage it comfortably and keep you informed throughout the process. Just as we work diligently when starting a project, we handle the termination with the same level of care, managing all steps transparently with you.

Try Human Crafted Agency Today

Unlock the full potention of your business

Contact Us