Performance Marketing

Google Ads Management

We help your ads reach the people who matter most to your business, exactly when and where they're ready to engage. Human Crafted delivers top-tier solutions that make your brand shine through search optimization and targeted strategies.

Strategy Development and Marketing Planning of Google Ads

We start by focusing on your company’s overall goals and marketing objectives, with a strong emphasis on Google Ads for driving targeted growth. First, we identify the targets you need to achieve and create strategic plans for 3-6 months. These plans are critical for strengthening your company’s position in the marketplace and achieving your growth goals.

  • Strategic Marketing Plans
  • Overall Business Goals and Marketing Objectives
  • Budget Planning
  • Market Entry Strategies

By professionally managing Google’s marketing tools, we ensure the flawless setup of your accounts. With our experience, we save you time while managing your marketing accounts, increase your efficiency, and optimize your costs.

  • Account Setup and Optimization (Google My Business, Google Ads, GA4, GTM, Merchant Center)
  • Advanced Bidding Strategies
  • Ad Group Optimization
  • Programmatic Ad Placement
  • A/B Testing Planning

Google Account Management

Keyword Analysis for Google Ads

Focusing on keywords that are critical to the success of your campaigns, we optimize these words according to your ad groups and campaign goals. We analyze constantly changing search trends. This ensures that your ads reach the right audience effectively. Additionally, we refine keyword strategies to maximize conversions and minimize ad spend.

  • Comprehensive Keyword Research
  • Competitive Keyword Analysis
  • Continuous Keyword Updates

To use your limited advertising budget most effectively, it’s essential to identify the right target audience. We accurately determine your target audience and effectively target them when they’re online. Within the competitive Google Ads auction system, we conduct competitor analysis to give you a step ahead of your rivals.

  • Demographic and Psychographic Segmentation
  • Evaluation of Competitor Campaign Strategies
  • Monitoring Market Trends and Developments

Competitor and Target Audience Analysis

Technically Speaking, We're Ahead of the Game

Conversion Tracking & Analysis

Maximize ROI with precise conversion tracking. We monitor every conversion point to ensure your ad spend is effective and optimized.

Remarketing

Re-engage potential customers with personalized messages and offers. Our dynamic remarketing strategies boost conversions and encourage repeat interactions.

Ad Copy & Content Creation

Craft compelling ad copy and creative content to engage your audience. We leverage AI tools to continuously refine your messaging for maximum impact.

Performance Reporting & Data Analysis

Turn data into actionable insights with real-time analysis. We transform your campaign data into strategies that strengthen your market position.

FREQUENTLY ASKED QUESTIONS

How much should I invest in Google Ads?

The amount you should invest in Google Ads depends on several factors, such as your business goals, industry, competition, and budget. To ensure a good ROI, you must first define your goals and budget while conducting industry research. Then, as we implement your strategy, we'll monitor, test, and adjust campaigns to generate results.

Why should I use an agency to manage Google Ads?

An agency’s expertise enables faster, more effective decisions, saving you valuable time. While you know your business best, we collaborate with you to optimize campaigns and provide efficient, results-driven management. This partnership boosts ROI and lead generation, allowing you to focus on growing your business.

Is it worth running Google Ads?

Google Ads is a powerful tool for driving targeted traffic, generating leads, and increasing sales. Whether it's worth it for your business depends on your goals, budget, and your ability to manage and optimize your campaigns.

What do Google Ads provide me with?

Whether you're looking to drive traffic, generate leads, increase sales, or boost brand awareness, Google Ads equips you with the tools necessary to achieve your advertising goals. With its extensive reach and precise targeting capabilities, Google Ads can be a powerful component of your digital marketing strategy.

How can I advertise on Google Maps?

To advertise on Google Maps, you first need to have an active Google Business Profile. This integration is essential because it connects your business location with Google Maps, allowing you to utilize location-based advertising. Once your account is set up and verified, you can start using Google Ads to create location-based campaigns. These campaigns can be specifically targeted to appear to users searching in your vicinity on Google Maps, which is particularly effective for attracting local customers.

Can I advertise on my Google Business Profile (formerly known as Google My Business)?

Yes, your Google Business Profile account is not just a tool for managing your business information on Google. it's also a powerful advertising platform, especially for certain industries. When you utilize Google Business Profile for advertising, you can significantly enhance your visibility locally. This platform allows you to appear right where customers are searching for your services on Google Search and Maps, making it crucial for local marketing strategies.

What is the process if I want to terminate our services?

It's very simple. We kindly ask you to inform us 30 days in advance. We adjust your account settings to ensure you can manage it comfortably and keep you informed throughout the process. Just as we work diligently when starting a project, we handle the termination with the same level of care, managing all steps transparently with you.

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