Conversion Tracking & Analysis
Maximize ROI with precise conversion tracking. We monitor every conversion point to ensure your ad spend is effective and optimized.
Technical Solutions
In digital marketing, success hinges on accurately measuring the right metrics.
Marketing Technical Solutions
At Human Crafted, we provide tailored technical solutions that focus on maximizing your digital marketing impact. Our services include advanced remarketing techniques, comprehensive analytics dashboards, and conversion optimization to ensure that each campaign is not only effective but also highly efficient in meeting your business objectives.
Technically Speaking, We're Ahead of the Game
FREQUENTLY ASKED QUESTIONS
What are the benefits of conversion tracking?
Conversion tracking offers numerous benefits, including improved return on investment (ROI) by enabling precise measurement of which ads and strategies drive conversions. It also allows for better allocation of marketing budgets, enhanced targeting of ads, and deeper insights into customer behavior. Overall, it helps marketers optimize their campaigns for better performance and higher efficiency.
What is Consent Mode?
Consent mode is a feature implemented by platforms like Google to help advertisers comply with privacy regulations such as GDPR. It allows you to adjust how your Google tags behave based on the consent status of your users. When enabled, consent mode ensures that your site’s use of cookies or similar technologies aligns with user preferences, helping maintain respect for privacy choices without completely losing valuable measurement insights.
What is a Comparison Shopping Service (CSS)
A Comparison Shopping Service (CSS) is a platform that collects product information from retailers, compares products, and refers users to the retailer's site to make a purchase. CSS partners can place shopping ads on Google on behalf of merchants, potentially offering competitive advantages.
Why is remarketing important for my business?
Remarketing is crucial because it allows you to keep your brand top-of-mind with interested users, increasing the likelihood of converting previous visitors into customers. This strategy improves conversion rates and ROI since it targets users who have already shown interest in your products or services.
What platforms can be used for remarketing?
Remarketing can be effectively implemented across multiple platforms, including Google Ads, Facebook, Instagram, Twitter, LinkedIn, and YouTube. Each platform offers unique tools and capabilities for retargeting previous visitors with tailored ads.
Is it possible to track offline conversions?
es, offline conversions can be tracked by integrating online marketing data with offline customer interactions, such as phone calls, in-store visits, or offline purchases linked to online activity. This often requires advanced CRM systems or specialized tracking setups.
What does an 'inactive conversion' alert mean?
An 'inactive conversion' alert typically indicates that no conversion data has been recorded for a specific conversion action within a set period, usually 7 days or more. This can happen for several reasons: the tracking code may be incorrectly implemented, the conversion action may no longer be relevant, or there could be a significant drop in traffic or changes in user behavior. To resolve this, verify the tracking code's installation on the relevant page, ensure the conversion action is still pertinent to your campaign, and check for any changes in traffic patterns that may affect conversion rates.
Will I need to make lots of changes to website tracking?
The extent of changes made to your website tracking depends on your current setup and advertising goals. Basic tracking may require minimal changes, while advanced features like enhanced conversions, remarketing, and detailed event tracking may necessitate more significant updates.